The first reading assignment was in chapter one and it was titled “What is Public Relations?”.  As I read from the chapter there are many different meanings for public relations.  Overall it seems that public relations is more about techniques and tactics.   One of the constant things about PR is the acronym RACE ( research, action, communication, and evaluation).  Public relations is able to be applied to almost any kind of field.  PR is constantly growing and expanding into different fields and countries.

Notes and reading are from the book  Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.


~ by atle1 on March 30, 2009.

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