The reading assigned for this week was from chapter 3.  Chapter three was about ethics and professionalism.  In the chapter it named the three basic value orientations which are absolute, existential, and situational.  When it comes to ethical decisions different organizations have there own rules for what they believe is ethical.  Public Relations Society of America has helped with coming up and setting standards for ethical and professional practices in the industry.  With the constant growth of the media industry with advertising and promoting things it is important to know about the ethical codes and organizations that the book mentions.  It is important for PR professionals to know  their responsibility to the public, to be ethical and professional.ethics

Notes and reading are from the book  Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.


~ by atle1 on March 30, 2009.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: