Chapter 4: Public Relations Departments and Firms

  • PR departments serve many different roles and functions in companies and organizations.
  • PR departments in organizations go by many names with the majority of not being “public relations”.
  • Advertising and PR departments often compete for funds causing  discrepancies between them.
  • United States has world’s most public relations firms with an estimated 7,000 companies.
  • Public relations provides a wide range of services including marketing communications, media analysis, public affairs, financial relations, crisis communication and much more.

Notes and reading are from the textbook  Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.


~ by atle1 on March 30, 2009.

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