Chapter eleven was about reaching a multicultural and diverse audience.  Reading this chapter shows how important it is to reach out to other races.  In the chapter it spoke about the movie Nacho Libre and how the advertising and PR campaign was aimed primarily to the Mexican American market and it had a good response.  This chapter showed that their are many different audiences that can be reached like men, women,  gay/lesbian, church groups,  and many more.  There is a large demographic to reach and many different ways to do it like print media, radio, and internet to name a few.  As the US continues to grow, the need to understand other demographics  and to communicate the right message to them  will be a must.

Notes and reading are from the textbook  Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.


~ by atle1 on April 22, 2009.

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