In chapter fourteen the main focus was on news releases, media alerts, and pitch letters.  This chapter gave me a little insight into the kind of work that PR entails.  News releases are very important because it is sent around for editors and journalists  so that they can use it in articles.  As a person in PR it is important to be able to write  in a journalistic style because the work that you are doing will be “pitch” to journalists and editors.  There is a lot of work that goes into the image or the release of a product or company.

Notes and reading are from the textbook  Public Relations Strategies and Tactics, Ninth Edition by Dennis L. Wilcox and Glen T. Cameron.


~ by atle1 on April 22, 2009.

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